News and Events

AFA, partner of “The Woman” conference

On 7th March, Cluj is going to be the host of the second edition of the women business conference titled “The Woman”, organized by Libero Events and promoted, from its first year, by our association. “The Woman” will take place at Grand Hotel Italia and will be structured on debates panels, workshops and various presentations.

If one year ago, the invited speaker from our association was Mihaela Rus, CEO at Vitrina Advertising and President of AFA, this year, our colleague Olga Stanciu, vice-president at Jolidon, is going to speak at “The Woman” in the name of AFA.

The first conference, having the subject „Leader or manager”, is going to be held by Amalia Sterescu, who has a 14 years experience in leadership, in American multinational companies, more than 5 intrapreneurial start-ups and 8 years of call-sales operating management.

The subject “Leader or manager” will be reached by Raluca Georgescu also, a 27 years old guest, who is country manager at Allegro Romania, organizes IT entrepreneurship events and runs a publishing project.

“Personal style in business” is the subject of the presentation held by Irina Markovits, news consultant, personal shopper and fashion journalist.

Another guest will be Bibiana Stanciulov, founder of the popular brand “Magiun de Topoloveni”, who will talk about “The Art of Business War”. The same topic, but from a different view, is going to be raised by Elena Grecu, lawyer and intellectual propriety adviser, founder of the website

Andreea Marin will also be present at “The Woman”, discussing about “Personal branding and passion in work” and presenting the project “Cherish Life Foundation”, the beneficiary of the charitable action of “The Woman” in 2013.

„PR like a rockstar” is the topic which is going to be approached by Larisa Petrini, managing partner at Saatchi&Saatchi. The conference is going to include the presentation of some business application which a business woman must have on her smartphone, or various workshops.

The conference will be continued with a VIP evening, containing wine tasting, jewelry exhibitions, fashion parades and book release.

If you would like to be part of this event of business networking, you can sign up through an app, available on the conference’s website:


Jolidon Show at the Lingerie Saloon in Paris

Ribbons, vintage ornaments, delicate transparences and bringing back the history of corsets are all elements of the Jolidon’s show that impressed the audience at the most important global event of lingerie – Salon International de la Lingerie Paris. The Assistant Director of the company is our colleague Olga Stanciu. The participation of the company from Cluj-Napoca had two purposes: the celebration of 50 years from the inauguration of the famous saloon located in the French capital and, in the same time, the 20 years from the foundation of Jolidon.

The anniversary edition was held in a fairytale setting with white “igloos” and silver snowy decoration, with delightful lights. The Jolidon artists created handmade ornaments for the saloon, and also vintage elements, collages, cutouts, and surprising selections of fabrics, with themes as flowers, envelopes, ribbons, or the always feminine bow. A “painting of creative owls” was set and the idea of “the secret of the job associated with the gift delivered in time” was transmitted. The vintage handmade theme put the Jolidon’s stand in the center of attention, being extremely popular.

Every day of the event, the guests could see five spectacular presentations of the lingerie created in Cluj, and also of the ballet group, lead by Edi Stancu.

The organizers chose Jolidon for the finale of the fashion show at this special edition, and the most important pieces from the collection were selected to be part of the exhibits and of the forums held at the saloon. The Lingerie Saloon in Paris had more than 16.000 visitors from France, Germany, UK, Spain, SUA, Japan, Canada etc.

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AFA, partner at Startup Weekend Cluj

Being always interested in supporting the entrepreneurship passionate youngsters and those who want to start their own business, we decided to continue this year as well the partnership with Startup Weekend Cluj, event which will be held during the first three days of March 2013, at Exclusiv Catering Cluj-Napoca.

Startup Weekend is a global network of passionate leaders and entrepreneurs, united by the desire to inspire, educate and stimulate people, teams and communities. For 54 hours, teams put up together on the spot are formed by programmers, designers, marketing specialists, students or jurists. They will build a business on a web or mobile application, or on an innovating idea. All of them will be guided by the slogan of the event: “No talk, all action. Build a startup in 54 hours”.

Those who want to have this experience and are wiling to create their own business can register on the site of the event: We wish good-luck to all the participants

We awarded the best student business plan

We are continuing to support the excellence in education so we offered the Grand Prize worth of 2000 RON to the best business plan presented during the 3rd edition of the Entrepreneur Factory. This project is extremely complex and it is organized by the Career Development Center, Cluj filial. Throughout this project, the students who had a business idea and wanted to implement it had the chance to show it to representatives of the business sector from Cluj.

Andreea Soos, Bianca Birta, Călin Moldovan, Andra Nicoruţ, Bogdan Gherman, Daniel Danciu, Marius Bodea, Mihaela Savin, Mihai Brumaru, Mihai Hanga, Paul Pastina, Romeo Cozac and Sergiu Andreca were the 13 students who entered the competition with ideas and business plans. These plans were analyzed by a jury of entrepreneurs who decided that the Grand Prize should go to Andra Nicoruţ, for the project “Contemporary jewelry workshop”.

Our association was represented in the jury by Mihaela Rus, President of AFA Cluj and by Alexandra Stoica, Executive Director at DAS Engineering Group. Also, during the trainings Mihaela Rus talked to the students about business and the appropriate attitude and explained them various aspects of professional communication in business. Simona Baciu, another colleague of ours, offered the youngsters a presentation at the Transylvania College, a school founded by her.

“I made an effort to interrupt my activity in a busy and important period of the year, but I’m not sorry at all. I have enjoyed very much what I’ve seen and I’ve noted the enthusiasm and dedication of the students when they presented the business plans. All the projects had something special, and it was really hard for us, the jury, to select the best. I have promised support and mentorship to implement these ideas, and I am happy to remain in contact with every student I have met”, declared Mihaela Rus.

We are happy that our association was in the presence of young bright minds and enthusiastic souls. We congratulate them all for their dedication and seriousness and we wish that they will succeed to transform their ideas in important businesses.

Bulevard, the magazine written by beautiful people

“Savoir vivre” it was launched, the first number of Bulevard Magazine, an online collection of urban inspiration put up together with passion by some of our colleagues and friends: Sonia Nechifor, Genoveva Hossu, Laura Rusu and Ramona Mindru. We congratulate them from the bottom of our heart, we are proud of them and we wish them many more exciting stories written with talent and joy.

Photographs and information regarding the launch you can find here and here.

Donate books for the hospitals at the BookShow!

Citizens of Cluj who want to donate books for “Mini-libraries for health”, our project, can do so within the “BookShow”, the Fair of Books and Reading for the soul. The event is held during 4th – 7th October, in the Continental Hotel. The books will be collected in a special arranged corner. All those who will donate books, will receive a picture taken in a professional studio situated nearby the donating place.

For 4 days, the hotel from the heart of the city, will regain its cultural spirit through the organized events, such as painting and photography exhibitions, poetry evenings, courses for good manners in reading, theatre etc. The fair opens Thursday, at 10 AM, and will be offering books at promotional prices to everyone who visits the Continental.

We subscribed at the Raiffeisen Communities competition for financing

Together with the Center for the Study of Democracy (CSD), our association has the project ”Ranking of the high-schools in Cluj county AFA-CSD” in the finale of the Raiffeisen Communities competition for financing.

The purpose of the project is to achieve and publish a ranking of the high-schools starting from performance criteria, relevant for those who are specialized, but also for students, teachers and employers. The development and application of the criteria in an honest and transparent way will allow the students and the parents to choose wisely the academic institution. Also, the city halls will be able to allocate resources in a more efficient manner, and last but not least the schools will be stimulated to offer an education of a higher quality.

For this project to win and therefore to be implemented, we have to get as many votes as we can. So, we ask for your support by voting the project “Ranking of the high-schools in Cluj county AFA-CSD” at this link:

Jolidon at Mode City Paris 2012

Jolidon group, director of which is our colleague Olga Stanciu, was present in July 7 – 10 at Mode City Paris, the most important international event for lingerie and balneary fashion. The Exhibition Hall from Porte de Versailles gathered the most known brands (Chantelle, Simone Perele, Aubade, Lise Charmel, Gottex, Maryan Mehlhorn, Verde Veronica etc.), famous designers (Chantal Thomass, Andres Sarda ect), most powerful companies and business groups of the fashion field, representative brands for raw materials, accessories from Interfiliere, great style offices (Concepts Paris, Carlin International, Nelly Rody) – a total of more than 500 exhibitors.

The stand of Jolidon was considered to be “the most original and in trend” of this edition. It had 153 square meters and the origami and handmade accents pointed out at the ambient creativity.  Each day at the stand were held five presentations which were the delight of the French and International press. They were also very present in the media on TF1, France 2, France 3, RTL, Europe1, MKV HK, FashionTv etc. Jolidon and Prelude swimsuits were highlighted by mini-shows full of dynamism, great taste and color; the choreography was made this time also by Edi Stancu.

The BEST from the new collections of Jolidon and Prelude were chosen in the two “Defilé Generale” presentations but also in the special parade “Selection”. The collections were also selected in all the exhibitions of the saloons Forum, Fireflies’ Garden and Show Rooms.

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